Soo Hoo’s 2027 programme guide

Choose what you want to practise.

Start with sales, communication or personal follow-through. Compare the practical work and time commitment below, then open the programme page for current dates, fees and booking terms.

My 2027 focus is APSA, NLP and RISEUP, supported by one BRIDGE leadership programme and one Bridge-Maker Academy cohort. Read my profile.

01 · Asia Pacific Sales Academy

Build a sales conversation you can use.

ALPHA

Choose this if: you are new to selling or have less than three years of sales experience and need a structure for your calls.

What you practise: opening the conversation, asking about needs, explaining relevant value, handling concerns and agreeing a next step.

Practical work: build and rehearse an ALPHA call outline for your own offer.

Attendance and support: a two-day public intensive or an eight-week live online programme. The online format includes recordings, peer and AI practice and group-chat trainer feedback for six months after completion. Public-intensive inclusions are confirmed separately.

View ALPHA dates, fees and formats ↗

NeuroSelling

Choose this if: you already handle sales calls, have around two to three years’ experience or more, and want to practise more challenging buyer conversations.

What you practise: rapport, precise questions, values-based explanations, reframing concerns and agreeing a next step using NLP techniques.

Practical work: prepare and rehearse questions and responses for your own sales situations.

Attendance and support: a two-day public intensive or a twelve-week live online programme. The online format includes recordings, peer and AI practice and group-chat trainer feedback for six months after completion. Confirm the public-intensive inclusions before booking.

View NeuroSelling dates, fees and formats ↗

APSA also offers PACE. Compare the complete APSA programme range. Trainer assignment depends on schedule and availability; confirm your trainer with APSA.

Try the guide: When a buyer says “I need to think about it”

02 · Communication

Certified NLP Practitioner

For trainers and coaches who want guided practice in rapport, clearer questioning, reframing and communication.

What you practise: setting clear outcomes, exploring another perspective, asking more precise questions and reviewing the response during exercises and debriefs.

Attendance: five days in person in Kuala Lumpur, 9 am–5 pm Malaysia time. This is available as a standalone course; joining the Academy is not required.

Before enrolment: obtain the assessment requirements, exact credential name, activity arrangements and any after-course support in writing for your intake.

View NLP Practitioner outline, dates and fees ↗

Try the guide: NLP Practitioner or NeuroSelling: which fits your work?

03 · Personal growth

RISEUP

For people who want to choose a personal direction and make time to practise daily commitments over 90 days.

Practical work: write a daily commitment, put it into practice and review the obstacles and next actions with peers and through group coaching.

Attendance: two full days and two evenings in Kuala Lumpur, starting at 9 am and finishing at 9 pm or later. Both days are required; there is no overnight stay.

Included support: 90 days of practice, WhatsApp peer coaching and three half-day group coaching sessions, online or in person. Coaching dates and times are agreed with the cohort. Daily practice takes additional time.

View RISEUP dates, fees and commitments ↗

Selected BRIDGE leadership programme

Bridging Cultures & Generations

For leaders and teams working through differences in culture, generation, feedback and workplace expectations.

Practical work: develop a Team Alignment Charter and a 30-day rollout plan, with working agreements to try in your team.

Attendance and follow-through: two days, 9 am–5 pm Malaysia time, followed by a first-week commitment and 30-day workplace application.

View the confirmed 2027 dates and public fee →

For other organisational needs, explore the corporate leadership catalogue or discuss training for your team.

Try the guide: How to give feedback across cultures and generations

One Bridge-Maker Academy cohort in 2027

Develop your training practice.

For TTT-certified trainers who want to design and revise their programmes, practise delivery and bring their work for mentor feedback over 12 months.

Practical work: develop workshop outlines, learning activities, delivery and proposals through practice, review and revision.

Attendance and support: 15 in-person training days across five programmes, a monthly two-hour AMA from 9 pm–11 pm Malaysia time, mentoring and work between sessions. Carry Bag classroom experience is optional. Confirm the AMA dates with the mentoring team.

Entry: HRD Corp TTT certification and acceptance after interview. Standalone course entry is separate; Academy participation does not guarantee clients or paid assignments.

View Academy entry, fees and support ↗

Need one skill rather than a year-long cohort? Compare the five standalone courses, including NLP Practitioner, Experiential Learning Designer, MWS Licensed Trainer, Stagecraft and TrainerX.

Before you choose

Common programme questions

Should I choose ALPHA or NeuroSelling?

Choose ALPHA for a clear sales-call foundation. Choose NeuroSelling when you already handle sales calls and want to practise advanced communication using NLP techniques. Start with your current experience and the conversation you need to improve.

Is NLP Practitioner the same as a workshop-design course?

No. NLP Practitioner focuses on rapport, questioning, reframing and communication. Experiential Learning Designer focuses on designing, testing and debriefing a learning game; MWS Licensed Trainer focuses on structuring a workshop. Choose the course that matches the work you want to practise.

Do I have to join the Academy to take NLP?

No. NLP Practitioner is available as a standalone course. The 12-month Academy combines five programmes with mentoring and practice support, and requires HRD Corp TTT certification and acceptance after interview.

Is follow-up support the same for every format?

No. APSA online programmes include six months of learning access and trainer feedback after completion. RISEUP includes 90 days of practice and group coaching. The Academy includes 12 months of mentoring. Public intensives and standalone courses have their own inclusions; confirm those on the relevant programme page and in your booking details.

Where can I confirm dates, fees and a place?

Use the programme links above for current dates, fees, tax treatment and booking terms. Confirm your chosen format, available place, venue, trainer and included support with the programme team before paying. An enquiry does not reserve a place.

Ask which programme fits Review experience and evidence

#100MillionLives is the mission behind this work: practical learning that people can use and pass on. It is an ambition, not an achieved reach count.