Soo Hoo
Yoon Hunn

17 Years Building Leaders Across Asia

Most leadership training doesn't stick. Leaders leave the room motivated and go back to the same behaviours within weeks. I've spent 17 years figuring out why, and building programmes that actually change what people do when no one is watching.

I started in banking sales, managing high net worth clients. That taught me something most trainers miss: leadership is not about knowing the frameworks. It is about what people do under pressure, when results are on the line. I took that into everything I built after, including founding the Malaysian Association of Professional Trainers and Coaches (MAPTaC) and 17 years of leadership work across Malaysia and across Asia.

I have trained and coached over 80,000 professionals from 48 nationalities. A significant portion of that was delivered virtually during the pandemic, which pushed me to develop strong online and hybrid delivery well ahead of most. Clients have seen real improvements in accountability, performance, and culture. One business grew from RM200,000 to over RM1 million in profit within three years. Another brought me in as part of a USD 2 billion development project in Cambodia.

I sit on the Nexus Governing Committee with the Malaysia Productivity Corporation, and serve as Asia Pacific Director for the Global Trainers Federation and the Experiential Learning Institute. My work has been recognised through the Global Training and Development Leadership Award, Asia's Hall of Fame for Training Excellence, and Best Sales Trainer in Malaysia. The mission behind all of it: Impacting #100MillionLives by developing leaders who lead with strength, values, and purpose.