The Trainer Maker
SOO HOO
YOON HUNN LLB
Leadership & L&D Master Trainer
I help organisations build leaders and internal trainers who deliver measurable workplace behaviour change.
IMPACTING #100MILLIONLIVES
Leadership & L&D Master Trainer
I help organisations build leaders and internal trainers who deliver measurable workplace behaviour change.
As Founding President of the Malaysian Association of Professional Trainers and Coaches (MAPTaC), I am driven by one mission — impacting #100MillionLives by developing courageous, values-based leaders who create meaningful change in their organisations and communities.
For more than 17 years, I have focused on leadership transformation and culture development, helping managers grow into leaders who drive engagement, accountability, and performance. My work blends behavioural psychology, experiential learning, and practical leadership frameworks to produce results that last beyond the training room.
To date, I have trained and coached over 80,000 professionals across 48 countries, serving MNCs, GLCs, government agencies, Fortune 500 companies, SMEs, and startups. I started my career in banking sales managing high net worth clients, where I learned first hand what drives performance, trust, and leadership credibility. That foundation later shaped my consulting work — including supporting a business profit growth from RM200,000 to over RM1 million within three years and contributing to a USD 2 billion development project in Cambodia.
My work has been recognised through honours including the Global Training and Development Leadership Award, Asia's Hall of Fame for Training Excellence, and Best Sales Trainer in Malaysia. I also serve as a Nexus Governing Committee Member with the Malaysia Productivity Corporation, and as Asia Pacific Director for the Global Trainers Federation and the Experiential Learning Institute.
I believe leadership grows when people gain clarity, build discipline, and act with courage. My work is to help leaders lead with strength, values, and purpose.
IN ACTION
Three programme areas. Each one built around measurable behaviour change.
For internal trainers, subject matter experts who train, and L&D teams building trainer capability. Outcomes: stronger facilitation confidence, structured delivery, higher engagement, and consistent trainer quality across your organisation.
For new managers, mid-level leaders, and senior leaders driving culture and accountability. Outcomes: clearer communication and presence, stronger coaching habits, higher accountability, healthier team alignment.
For sales teams, key account managers, and sales leaders. Outcomes: stronger prospecting habits, sharper discovery conversations, better objection handling and closing, higher sales discipline.
I have had the pleasure of meeting and working with literally hundreds of Trainer-Developers and they mostly dimmed in the light shone from Soo Hoo... he is in a league of his own.
Soo Hoo is a person that is truly passionate about the development of others. He is creative, innovative in his approach and is truly motivational.
He never ceases to amaze me with his passion, perseverance, persistence & purpose. His genuine love in developing people makes him a rare trainer, facilitator & leader around today.
Soo Hoo is a brilliant trainer and businessman. He is focused on results and will do what it takes to get them. I highly recommend Soo Hoo in the areas of Training and Development.
If you want someone who is passionate about delivering sales coaching and training and being ethical about it, Soo Hoo is the guy you want in your corner.
Never a dull moment and he makes you think and reflect. You walk away from his class knowing you are not the same person you first walk into his class.
When he teaches about Mindset and Entrepreneurship he talks about principles and values, but in the last few weeks I've seen him live it.
Available for corporate training engagements, leadership programmes, and keynotes across Asia Pacific.