Soo Hoo Yoon Hunn · The Bridge-Maker
Sales, NLP & Personal Growth Trainer
I help salespeople, leaders and individuals practise how they communicate, respond to challenges and take their next step—through sales training, Neuro-Linguistic Programming (NLP) and personal development.
Driven by #100MillionLives.
My 2027 focus
Start with sales, communication or personal follow-through. Each programme page explains its audience, dates, fees and what is included.
Compare 2027 programmes, attendance and support →
01 · Sales
Practise understanding buyers, explaining value, handling concerns and agreeing next steps.
ALPHA builds sales-call foundations. NeuroSelling develops advanced sales communication with NLP.
Explore APSA programmes02 · Communication
Practise rapport, questioning, reframing and communication through Neuro-Linguistic Programming.
Explore the standalone NLP Practitioner course at Bridge-Maker Academy.
Explore NLP Practitioner03 · Personal growth
Work on personal direction and follow-through through daily commitments, practice and review.
A personal development programme with 90 days of practice and coaching.
Explore RISEUPSelected leadership programme
Develop conversations and working agreements for multicultural, mixed-generation teams. Leave with a Team Alignment Charter and a 30-day rollout plan.
22–23 March or 13–14 September 2027 · 9 am–5 pm daily MYT.
RM1,988 + 8% SST per person (RM2,147.04 including SST).
One trainer cohort in 2027
I will mentor one cohort, supporting trainers as they design, practise and improve their own programmes.
Explore the 12-month Academy, mentoring, entry requirements and time commitment. Standalone NLP course entry is separate.
Explore the Academy cohortTry the practice
Work through a buyer’s concern, compare NLP learning routes or prepare feedback across cultures and generations. Each guide offers a practical exercise with a clearly labelled fictional example.
Explore the practical guides →From earlier leadership development work
“Six months after the programme, the behaviours are still there.”
C. Goon, SVP, Regional Financial Services Group
G · Growth Transfer
Evidence boundary: This is qualitative client feedback at six months. It does not establish a measured financial impact or show that the programme was the sole cause.
About Soo Hoo
I’m Soo Hoo Yoon Hunn, known as The Bridge-Maker.
My work starts with situations people recognise: a sales conversation that goes nowhere, a message that creates misunderstanding, or a personal commitment that keeps getting postponed.
We work on those situations through guided exercises, role-play, feedback and practical commitments to use after the programme.
In 2027, my focus is on three areas. Through Asia Pacific Sales Academy, I help salespeople practise understanding buyers, explaining value, handling concerns and agreeing next steps. Through NLP training, participants practise rapport, questioning, reframing and communication. Through RISEUP, participants work on personal direction and follow-through through daily commitments, practice and review.
For leaders, Bridging Cultures & Generations develops conversations and working agreements for multicultural, mixed-generation teams. I will also mentor one Bridge-Maker Academy cohort, supporting trainers as they design, practise and improve their own programmes.
#100MillionLives is the mission driving this work: to contribute to better lives through practical learning, and through people who pass that learning on.
Start with the skill or situation you want to work on. We can then identify the programme that fits.
Soo Hoo helps salespeople, leaders and individuals practise communication and follow-through through sales training, NLP, personal development and selected leadership work.
APSA, NLP and RISEUP, supported by Bridging Cultures & Generations and one Bridge-Maker Academy cohort.
It is the mission to contribute to better lives through practical learning and people who pass that learning on. It is an ambition, not an achieved reach count.
The mission driving us
To contribute to better lives through practical learning, and through people who pass that learning on.
Our ambition is to positively impact the lives of 100 million people across Asia. It is a mission we work towards, not an achieved reach count.
In 2027, APSA, NLP and RISEUP lead this work, supported by Bridging Cultures & Generations and one Bridge-Maker Academy cohort.
Explore the mission and recorded workOptional tools
These tools answer different questions. You can enquire directly without completing one.
You can also describe the situation directly before choosing any tool or programme.
Your next step
Choose a programme or tell me about the skill, conversation or team situation you want to improve.
For team training, we agree the scope, participants, timing and fee before paid work begins.